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Archive for the ‘Uncategorized’ Category

Witty Outlook on Social Media ROI

In Uncategorized on May 3, 2011 at 9:07 pm

This is a fun and clever slideshow that helps to explain the importance of social media measurement. I still believe that evaluation is one the the main steps of the PR process that is often overlooked. Social media might seem confusing and overwhelming to measure, but the main thing to remember is to ask yourself if social media is aligned with and engaging your publics with your overall company mission?

I hope you enjoy this slideshow as much as I did. It makes ROI so much less intimidating!

-Dani Myers

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Twitter: Information Station

In Uncategorized on May 3, 2011 at 5:46 pm

Monday evening as I sat on the couch surfing through the television channels, I stopped on CNN where Wolf Blitzer was reporting that President Obama would make an important announcement in the next hour.

My fiance and I threw around a few possibilites before we both grabbed our lap tops. Where would one go find information on what the President may be speaking about? CNN? MSNBC? Huffington Post? We went to trusty social media. Both of our first instincts was to get on our Twitter accounts. Each of us follow numerous news organizations and the moment we logged in tweets about the death of Bin Laden filled our screens.

It wasn’t until the next day that I realized our first instinct was to go to a social media site instead of visiting a particular news organization site. I will be speculating, but I have to believe that many others did the same as myself and my fiance.

Twitter is an information station.

ES

Foursquare Day!

In Uncategorized on April 21, 2011 at 12:44 am

Okay so this is a little late, seeing as April 16th was this past Saturday but when I came across the article on Mashable, it really interested me. Apparently Michael Bloomberg, the New York City mayor declared April 16th as “Foursquare Day.” Needless to say this idea surprised me, but what surprised me more was the fact that New York City is joining 13 other cities in this event. I had no idea about that this had been going on until now.

This idea of Foursquare Day got its start in 2010 when Tampa optometrist and Foursquare user Nate Bonilla-Warford came up with the idea that since 4 squared is 16..4/16 should be considered Foursquare Day. I guess we’ll see what comes of this so called Foursquare Day in the future, in my opinion many more cities will follow and possibly other social media sites will be declared their own special day. If you’d like to check the article out, go here: http://mashable.com/2011/04/14/nyc-mayor-foursquare-day/.

Sarah McNiff

Measurement Round-Up

In Uncategorized on April 20, 2011 at 3:27 pm

I attended the KC International Association of Business Communicators Summit in March and had the opportunity to hear from Shonali Burke, who has been named one of the top “25 Women who Rock Social Media.” She has her own blog and posts mainly about measurement and evaluation in PR and social media. You can follow her on Twitter @shonali.

Her blog is Waxing UnLyrical http://www.waxingunlyrical.com/

One of her posts is “Measurement Matters”

Solid Gold

In Uncategorized on April 12, 2011 at 11:04 pm

Mark Hampton, CEO of Blanc Otus, blogs the idea that earned media is “gold” but social media is turning into “gold dust”. Social media has a short shelf life and in order to have publics see your message and have a lasting impression you have to be very strategic.

Hampton believes that social media can become “solid gold” with strategic planning and pushing PR with advertising. Check out the blog!

http://www.blancandotus.com/Buzz/News/20101201

 

ES

The effect of social media?

In Uncategorized on April 12, 2011 at 10:42 pm

For most people social media is seen as a way to connect with their friends or family members.  Businesses are now seeing social media as a way to connect with customers and gain more followers. Social media sites allow businesses to gain followers by offering promotions.

 In Chapter 24 of Engage!  Brian Solis talks about companies earning followers by offtering special promotions via Twitter.  In this section of the chapter, Solis mentions that small businesses as well as big businesses can benefit by doing this.  Naked Pizza which he mentions in this chapter grabbed my interest because it is a small, local restaurant in New Orleans.  Naked Pizza is an all-natural and “good for you” pizza joint that bears a motto:  “Doing it one day at a time.  We care.  We really do.”  This small New Orleans pizza joint used Twitter to “tweet” interesting information that wasn’t all about pizza, and as customer service center (by recognizing their customers and answers questions).  Nearly, every one of their 5,000 followers on Twitter came from their method of listening and following the customers first.

This is just one method in which we as PR students know social media can be useful.  But what about bringing in a profit?  In some if not most instances, social media websites like Twitter are only going to be useful in generating followers and reaching customers and not in earning profits.  Naked Pizza however was one of the exceptions which focused on its Twitter account.  The results they saw was that on April 23, 2009 -15% of their sales came from Twitter alone.  When Brian Solis says “earning friends versus buying followers is a short cut that can quite possibly build stronger, vibrant, and targeted communities” he is pointing to the fact that once you have figured out why you want to gain followers, you need to do what it takes to earn their following for the long run. 

Sarah McNiff

Strengthen Your Brand Using Someone Else’s Foundation

In Uncategorized on April 5, 2011 at 10:57 pm

I recently started helping my internship build their social media presence. I have been working so hard to build our brand on our own page and never thought about using other bloggers pages for help.

Today, I ran across this blog article discussing tips on how to “get more out of guest blogging.” Nate Riggs, social business strategist, explains the importance and ease of using other blogs as a way to build your brand.

The expression, “don’t reinvent the wheel” came to mind when reading about this topic. Read these tips and get help from fellow bloggers.

http://nateriggs.com/2011/04/04/how-to-blog-5-ways-to-get-more-out-of-guest-posting/

 

ES

Disney and Pixar create a Faux Ad for “Cars 2”

In Uncategorized on April 5, 2011 at 3:58 am

After the highly successful campaign of Toy Story 3, the marketers at Disney and Pixar had to come up with a way to build on that for the new Cars 2 film premiering on June 24, 2011.  Here is a link to the story…http://mashable.com/2011/04/03/cars-2-faux-ad/

Chris Cantwell, the same guy that created the ads for the Toy Story 3 movie directed a fake used car advertisement which you can view if you go to the link.  The advertisement is for Cars N’ Deals of Emeryville, and shows subtle hints related to the new cars movie.  Besides this viral marketing video, the Disney Pixar company is also using social media to promote the sequel to the highly successful orginal Cars film.  The Disney Pixar YouTube page include the same fake used car advertisement that you see on the link I posted above, as well as a 2 minute clip of the upcoming film.  The company also utilizes Twitter and Facebook and have updated their pages to make Cars the focus of the moment.

I not only found this interesting for the film itself which I’m very excited to see, but for the fact that it shows how effective the use of social media in a company’s campaign can be.  Toy Story 3 hit it big in the box office thanks in part to the efforts Disney and Pixar took to create a social and viral campaign for the film.  Seeing the success of that film, they are again trying to generate as much success for teh sequel to Cars.  What I really found interesting was the how the fake used care advertisement does not clearly point out how it’s related to the Cars 2 film.  I’m interested to see how it in fact does relate to the film when it is release this summer.

Sarah McNiff

 

I never won anything, until I started using Twitter

In Uncategorized on April 4, 2011 at 9:08 pm

I never considered myself a lucky person. When it comes to raffles and contests, I always get the short end of the stick– until one lucky day when I won a gift card using Twitter!

@givethemsmiles recently started following me on Twitter. They seemed like a pretty positive and upbeat company, so I followed them back. A couple of days ago one of their tweets said “send in a story and get a Starbucks gift card.” So I did just that. I clicked on the link, wrote a paragraph about a rewarding philanthropy experience, and the very next day received a $15 Starbucks gift card by e-mail!

Since my big win I’ve been noticing a large number of companies doing the very same thing. But why? Because it WORKS!!! Now I have a small obsession with following different restaurants, companies, etc. just to see how much free stuff I can get. A free burrito from Chipotle? I’ll take it! A free Engage book, AUTOGRAPHED by Brian Solis…count me in! Giveaways are just one of many strategies used by companies to get people to NOTICE them and increase their followers.

Another strategy I noticed is that companies will say “check back later in the afternoon for our next giveaway.” They won’t give a specific time to keep people checking in on their Twitter feeds.

In fact, there is an entire web site devoted to Twitter Giveaways (www.tweetgiveaway.com) that features a top giveaway daily! Anything from Amazon Kindles, to Flip cameras, to iPod nanos…if you haven’t won anything, now is your chance!

Everyone loves free stuff. So apparently if you give away something, you’ll get noticed on Twitter!

– Dani Myers

Coke isn’t the only company with a big bus…

In Uncategorized on March 29, 2011 at 9:56 pm

Jack in the Box recently created the “Munchie Mobile.” It will travel during the next few months from Orange County to the LA area. Flat screen TVs on the outside display meal options and draw attention to this unique vehicle.

Jack in the Box effectively uses Twitter to market the munchie mobile @jackbox and @munchiemobile. The munchi mobile Twitter features times and locations of the vehicle and also food giveaways to keep people following. People can also request the munchie mobile to come to their events!

What does this mean for social media and PR? Social media is now being used to bring the product directly to the consumer. Not only can consumers use social media to be critical of products and services, but they can use it to get what they want, when they want it! So if you thought PR was fast-paced, think again– because it’s about to be faster! People want products at their fingertips just like they want information at their fingertips.

The  munchie mobile unveils new influencers by giving the product to people who would have never driven to Jack in the Box before. When the product is right there in front of you…how can you miss it? Especially if free food is involved!

However, Solis says to “engage with purpose.” so what, exactly, is the purpose of the munchie mobile?

-Dani Myers