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Social Media Measurement

In Posts by Sarah McNiff on April 26, 2011 at 1:19 am

Brian Solis, the writer of the book Engage! talks about the ROI in social media. What he basically says in his article, is, in order to measure social media – time is money. In other words, if you’re not willing to put in the time and effort you won’t see the success.

When it comes to success there isn’t one correct way to define success. Success is formed at an individual level based off the person or organization’s purpose. Success comes from all sides of the organization based off actions and outcomes. When it comes to measuring the impact of your social media, you must first create goals/objectives to base your efforts off of. You are the true source behind your social media success, because you plan for what you want to accomplish. If you plan for nothing, your ROI is probably going to be minimal if even present. As Solis, says “the success of all things social media is up to you to define.”

Sarah McNiff

Social Media in a Time of Disaster…

In Posts by Sarah McNiff on March 15, 2011 at 4:02 am

With everything going on in Japan right now, you may find it hard to believe that social media would be a concern.  However social media sites are being used to connect people with their loved ones.  The 8.9 magnitude earth quake knocked out electricity sources and nuclear power plants, yet the Internet connection remains mostly unaffected.

Check out…”Social Media Plays Vital Role in Reconnecting Japan Quake Victims With Loved Ones” at http://mashable.com/2011/03/14/internet-intact-japan/.

Social sites such as Facebook, Twitter, MySpace, Google Person Finder and the Red Cross Family Links are being used by Americans to contact their loved ones, and to make their whereabouts and conditions known.  According the article, “the number of tweets from Tokyo topped 1200 per minute” and that was less than an hour after the quake occurred.  “On Friday March 11, 4.5 million status updates by 3.8 million users mentioned the words; ‘Japan’, ‘earthquake’, or ‘tsunami.'” (http://mashable.com/2011/03/14/how-facebook-users-reacted-to-the-japan-earthquake-tsunami-animated-graphic/)

I think this goes to show how social media is growing in our society and becoming a significant communication tool.  Even in times of devastation, this is the source many go to first.  It’s a faster more convenient way to connect with loved ones, especially those that aren’t affected by the devastation directly.

My thoughts and prayers go out to all those affected by this devastating disaster in Japan and the surrounding areas.

 

Selling via Social Media

In Posts by Sarah McNiff, Uncategorized on March 1, 2011 at 2:50 am

According to Brian Fetherstonhaugh, the future of selling is social.  Click here to read his entire article, http://www.forbes.com/2010/12/03/future-of-selling-leadership-sales-leadership-ogilvyone.html.

In the era of social media, more and more people are being impacted by the ever-growing tools available.  For instance, it is said that social media is having a huge impact on buying behavior, leading more salespeople to realize that social media is a key to their success.  However, this is creating a problem.  Most companies aren’t adapting to the social media era as quickly as they should be. The article says “68 percent of sales professionals believe the selling process is changing faster than their own organizations are adapting to it.”  With buyers having more control over the selling process than ever before, companies need to be adapting to this technique.  Most companies do not offer their salespeople social media training.  And as the article explains, most companies are steering their salespeople away from this method.

If it’s a key to their success, why are companies pushing salespeople away from the idea of using social media in selling?  Is it the cost? Is it the hassle of training already trained employees?  I think it’s silly that companies are steering their salespeople away from using social media.  Most companies would say to put the buyers’ needs first, and the buyers’ needs are now focused on the idea of social media.  Seems to me that companies are only hurting themselves and setting themselves up for a loss in business.