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Your social media personality could get you hired

In Posts by Dani Myers on March 13, 2011 at 11:58 pm

I recently spoke with the HR manager for Barkley during an agency tour. Being a soon-to-be college graduate, I asked her what things I could do to make myself stand apart from other applicants. I also asked her if she suggested I include a personal blog or Web site, which led her to a story about one of Barkley’s recent hires:

Barkley needed someone who was social media savvy and who would match one of their “upbeat” clients. Another co-worker saw Twitter feeds from a young lady who had a very funny and quirky personality in all of her posts. This then led the co-worker to check out her personal blog, which displayed the same energizing personality. Barkley realized she would be the perfect match for one of their clients and offered her a job.

In conclusion, recent graduates should try to increase their social media web presence, as well as decide what kind of “voice” they will have (funny, sarcastic, strictly professional, sincere…). Your “social  media personality” could open up many doors!

The Rise of the Social Consumer

In Posts by Dani Myers, Uncategorized on February 28, 2011 at 2:56 pm

According to an article by Brian Solis, social media enthusiast  http://www.briansolis.com/2011/02/report-in-2011-brands-make-the-pivot-to-pursue-the-social-consumer/:

A recent study showed that social media marketing accounts for 64% of the roles of employees at ad agencies. And as of 2011, marketers plan to increase their usage of social media 75%.  This includes utilizing iPhone apps, video social media and blogging. In fact, 69% of marketers believe that social media is a component of an effective customer relations program.

Why the shift to marketing using social media? The answer is the rise of the social consumer. What is the social consumer? These are people who are actively engaged in using communication tools to speak their mind about products or services. This involves word of mouth and social media for criticism, praise, etc.

However, while many agencies are moving to social media, there is still a lot to learn. Especially concerning using social media strategies and tactics effectively. Social media is ever-changing, and takes a lot of focus and research to utilize it effectively.

Find using social media strategically a bit overwhelming?

In Posts by Dani Myers on February 21, 2011 at 11:43 pm

I am still learning how to not only use Twitter, but to use it strategically and effectively. I have yet to have someone “retweet” any of my tweets, and have decided to ENGAGE in the social media world. So, I researched some quick tips on how to organize by thoughts with regard to social media.

According to Brainzooming in an article titled: 20 Strategies for Making your Solo Social Media Effort More Successful, one tip was very precise and sensible. It said:

“Divide social media time into 3 roughly equal parts.”

Many times when I log into a social media site, I am asking myself, “What the heck should I Tweet about now?” or “There is so much information, I don’t even know where to begin.” Following these three “rules” can help me to organize my thoughts.

1. “Reading and monitoring social media in your topic area.” Whatever topic i want to focus on at the moment, I need to look for specifically that.

2. “Commenting and participating in other people’s sites.” I have decided that every day i will retweet and comment on someone else’s tweet at least once.

3. “Creating content for your own site.” I will create content I feel relates to some of my followers and that might be of vested interest to them. This way, they will pay more attention to what I am saying.

A final thought: “Decide how much time weekly you can invest on social media, and stick with it.” As of right now, I want to Tweet a little every day. This is not specific enough. I need to set a goal and try not to break it.

How far social media has come…

In Posts by Dani Myers on February 15, 2011 at 11:01 pm

I, personally, find it amaznig how far social media has come in the past couple of years. I took Publicity two years ago at UCM. It was a great class, but we did absolutely nothing with social media. This semester’s publicity class, however, has a class blog and are doing a lot more with promotions regarding social media. Even a year ago I didn’t know what the big fuss was about with Twitter. Now, I can go a couple of hours catching up on Tweets. Where will social media go next year, or even two years down the road? Hmmmm….