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Archive for the ‘Posts by Alli Pflueger’ Category

Is Social Media Boosting Quality Journalism? Not enough.

In Posts by Alli Pflueger on April 12, 2011 at 10:39 pm

Because I am taking a copy editing class, I have heard a great deal about the downfall of journalism. Its is becoming a growing concern for many students and individuals in the professional world.  I was happy to read that social media is helping journalism out. Though readers are more likely to read “fluff” stories, they are more likely to talk about hard news stories. So now organizations that have been producing quality journalism are getting traffic through social referral. Now that journalists are finding out how important writing online has become, they utilizing the search engines as well. Now a searcher is more likely to get what they are looking for in search engines. Research has shown that there’s more valuable readers out there, these organizations need to find a way to reach their readers. Only 10% of publications revenue ir from online, so i think they should be spending more time figuring out how to make money online instead of through print, or find a way to make print cheaper. Our news is important and even though social media may form trends to appreciating hard news, it’s not helping journalism as a whole.

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LOL Used to Mean Little Old Lady?

In Posts by Alli Pflueger on March 29, 2011 at 4:41 pm

The title of this post is a shocky question I asked myself after reading that the Oxford English Dictionary has officially added words that most of us have coined as neologisms. Now the phrases OMG, LOL, and even the ❤ heart symbol has a definition. Looking back at the era of AIM and the beginning of all these lazy abbreviations, one could only joke that some day it would be added to our language. What’s next LMAO? This crazy thing called social media is changing everthing. Our laws and governments are changing and people are beginning to have voices that are heard. Before we know it the Vatican will be tweeting and Congress will be meeting via Skype. During the 1960’s our society was creating a social revelotution against racism and sexism, and also using LOL as an abbreviation for “little old lady”. Now begins a new social revolution, a social media revolution. Now Twitter books will be published, governements will be overpowered, and history books will read “I have a Tweet that one day…”. I do not think that this is the great demise of our human lanuguage, I understand that we have to adapt. It was a bold move my Oxford and it will get criticized for it but its a step in a direction I saw coming.
Graeme Diamond, Principal editor on the Oxford English Dictionary website stated that

“(Initialisms) are quicker to type than the full forms, and (in the case of text messages, or Twitter, for example) they help to say more in media where there is a limit to a number of characters one may use in a single message. OMG and LOL are found outside of electronic contexts, however; in print, and even in spoken use … where there often seems to be a bit more than simple abbreviation going on. The intention is usually to signal an informal, gossipy mode of expression, and perhaps parody the level of unreflective enthusiasm or overstatement that can sometimes appear in online discourse, while at the same time marking oneself as an ‘insider’ au fait with the forms of expression associated with the latest technology.”

I just hope that one day I don’t go to correct my child’s homework and see the word OMG. Well, I don’t want to give you TMI (yes, that was added) check it out yourself at http://www.oed.com/public/latest/latest-update/#new

The Social Media takeover

In Posts by Alli Pflueger, Uncategorized on February 23, 2011 at 8:26 pm

The social media world can be an intimidating world to dive into without the right tools. If this ever-changing world doesn’t scare you, then your not using in correctly. Americans on avergae are awake 16.5 hours a day and spend 8.5 hours of it on PC’s and smartphones, which is an hour longer than they actually sleep. This opens a huge gateway for organizations to market themselves to a specific audience. These audinces are grouped into Social technographics, which groups people according to how they use social technology. In other words, it groups people into how the interact with social media. The groups are: creators, critics, collectors, joiners, spectators, inactives. A way to begin your journey into social media would be to categorize yourself and work towards a goal or a goal of your organization. When creating a goal for your social media use, understand that you don’t control content. The only thing you can control is what you listen to, what content you put out, how much you engage your audience, and how involved you are with your social media. If you are worried about having control over content and easy way to do this would be to begin a blog. Yes, blogs are social media. This can be difficult to spark a following from but can be affective when you do. To get your feet wet with social media it would be a good idea to experiment personally then apply professionaly. It can and will get easier the more you practice and the more savvy you are with this great tool the more exposure your organization will get.

If you are looking for updates on news in social media, I suggest visiting http://mashable.com/