Modern Lee Social

Social Media Measurement

In Posts by Sarah McNiff on April 26, 2011 at 1:19 am

Brian Solis, the writer of the book Engage! talks about the ROI in social media. What he basically says in his article, is, in order to measure social media – time is money. In other words, if you’re not willing to put in the time and effort you won’t see the success.

When it comes to success there isn’t one correct way to define success. Success is formed at an individual level based off the person or organization’s purpose. Success comes from all sides of the organization based off actions and outcomes. When it comes to measuring the impact of your social media, you must first create goals/objectives to base your efforts off of. You are the true source behind your social media success, because you plan for what you want to accomplish. If you plan for nothing, your ROI is probably going to be minimal if even present. As Solis, says “the success of all things social media is up to you to define.”

Sarah McNiff


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