Modern Lee Social

Solid Gold

In Uncategorized on April 12, 2011 at 11:04 pm

Mark Hampton, CEO of Blanc Otus, blogs the idea that earned media is “gold” but social media is turning into “gold dust”. Social media has a short shelf life and in order to have publics see your message and have a lasting impression you have to be very strategic.

Hampton believes that social media can become “solid gold” with strategic planning and pushing PR with advertising. Check out the blog!




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