Modern Lee Social

Disney and Pixar create a Faux Ad for “Cars 2”

In Uncategorized on April 5, 2011 at 3:58 am

After the highly successful campaign of Toy Story 3, the marketers at Disney and Pixar had to come up with a way to build on that for the new Cars 2 film premiering on June 24, 2011.  Here is a link to the story…

Chris Cantwell, the same guy that created the ads for the Toy Story 3 movie directed a fake used car advertisement which you can view if you go to the link.  The advertisement is for Cars N’ Deals of Emeryville, and shows subtle hints related to the new cars movie.  Besides this viral marketing video, the Disney Pixar company is also using social media to promote the sequel to the highly successful orginal Cars film.  The Disney Pixar YouTube page include the same fake used car advertisement that you see on the link I posted above, as well as a 2 minute clip of the upcoming film.  The company also utilizes Twitter and Facebook and have updated their pages to make Cars the focus of the moment.

I not only found this interesting for the film itself which I’m very excited to see, but for the fact that it shows how effective the use of social media in a company’s campaign can be.  Toy Story 3 hit it big in the box office thanks in part to the efforts Disney and Pixar took to create a social and viral campaign for the film.  Seeing the success of that film, they are again trying to generate as much success for teh sequel to Cars.  What I really found interesting was the how the fake used care advertisement does not clearly point out how it’s related to the Cars 2 film.  I’m interested to see how it in fact does relate to the film when it is release this summer.

Sarah McNiff



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