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Archive for April, 2011|Monthly archive page

Social Media Measurement

In Posts by Sarah McNiff on April 26, 2011 at 1:19 am

Brian Solis, the writer of the book Engage! talks about the ROI in social media. What he basically says in his article, is, in order to measure social media – time is money. In other words, if you’re not willing to put in the time and effort you won’t see the success.

When it comes to success there isn’t one correct way to define success. Success is formed at an individual level based off the person or organization’s purpose. Success comes from all sides of the organization based off actions and outcomes. When it comes to measuring the impact of your social media, you must first create goals/objectives to base your efforts off of. You are the true source behind your social media success, because you plan for what you want to accomplish. If you plan for nothing, your ROI is probably going to be minimal if even present. As Solis, says “the success of all things social media is up to you to define.”

Sarah McNiff


Foursquare Day!

In Uncategorized on April 21, 2011 at 12:44 am

Okay so this is a little late, seeing as April 16th was this past Saturday but when I came across the article on Mashable, it really interested me. Apparently Michael Bloomberg, the New York City mayor declared April 16th as “Foursquare Day.” Needless to say this idea surprised me, but what surprised me more was the fact that New York City is joining 13 other cities in this event. I had no idea about that this had been going on until now.

This idea of Foursquare Day got its start in 2010 when Tampa optometrist and Foursquare user Nate Bonilla-Warford came up with the idea that since 4 squared is 16..4/16 should be considered Foursquare Day. I guess we’ll see what comes of this so called Foursquare Day in the future, in my opinion many more cities will follow and possibly other social media sites will be declared their own special day. If you’d like to check the article out, go here:

Sarah McNiff

Measurement Round-Up

In Uncategorized on April 20, 2011 at 3:27 pm

I attended the KC International Association of Business Communicators Summit in March and had the opportunity to hear from Shonali Burke, who has been named one of the top “25 Women who Rock Social Media.” She has her own blog and posts mainly about measurement and evaluation in PR and social media. You can follow her on Twitter @shonali.

Her blog is Waxing UnLyrical

One of her posts is “Measurement Matters”

Solid Gold

In Uncategorized on April 12, 2011 at 11:04 pm

Mark Hampton, CEO of Blanc Otus, blogs the idea that earned media is “gold” but social media is turning into “gold dust”. Social media has a short shelf life and in order to have publics see your message and have a lasting impression you have to be very strategic.

Hampton believes that social media can become “solid gold” with strategic planning and pushing PR with advertising. Check out the blog!



The effect of social media?

In Uncategorized on April 12, 2011 at 10:42 pm

For most people social media is seen as a way to connect with their friends or family members.  Businesses are now seeing social media as a way to connect with customers and gain more followers. Social media sites allow businesses to gain followers by offering promotions.

 In Chapter 24 of Engage!  Brian Solis talks about companies earning followers by offtering special promotions via Twitter.  In this section of the chapter, Solis mentions that small businesses as well as big businesses can benefit by doing this.  Naked Pizza which he mentions in this chapter grabbed my interest because it is a small, local restaurant in New Orleans.  Naked Pizza is an all-natural and “good for you” pizza joint that bears a motto:  “Doing it one day at a time.  We care.  We really do.”  This small New Orleans pizza joint used Twitter to “tweet” interesting information that wasn’t all about pizza, and as customer service center (by recognizing their customers and answers questions).  Nearly, every one of their 5,000 followers on Twitter came from their method of listening and following the customers first.

This is just one method in which we as PR students know social media can be useful.  But what about bringing in a profit?  In some if not most instances, social media websites like Twitter are only going to be useful in generating followers and reaching customers and not in earning profits.  Naked Pizza however was one of the exceptions which focused on its Twitter account.  The results they saw was that on April 23, 2009 -15% of their sales came from Twitter alone.  When Brian Solis says “earning friends versus buying followers is a short cut that can quite possibly build stronger, vibrant, and targeted communities” he is pointing to the fact that once you have figured out why you want to gain followers, you need to do what it takes to earn their following for the long run. 

Sarah McNiff

Is Social Media Boosting Quality Journalism? Not enough.

In Posts by Alli Pflueger on April 12, 2011 at 10:39 pm

Because I am taking a copy editing class, I have heard a great deal about the downfall of journalism. Its is becoming a growing concern for many students and individuals in the professional world.  I was happy to read that social media is helping journalism out. Though readers are more likely to read “fluff” stories, they are more likely to talk about hard news stories. So now organizations that have been producing quality journalism are getting traffic through social referral. Now that journalists are finding out how important writing online has become, they utilizing the search engines as well. Now a searcher is more likely to get what they are looking for in search engines. Research has shown that there’s more valuable readers out there, these organizations need to find a way to reach their readers. Only 10% of publications revenue ir from online, so i think they should be spending more time figuring out how to make money online instead of through print, or find a way to make print cheaper. Our news is important and even though social media may form trends to appreciating hard news, it’s not helping journalism as a whole.

Clout? Influence? Power?

In Posts by John Peterson on April 12, 2011 at 10:19 pm

Social Media has changed our lives. This comic displays the change in how social media has been perceived since 2006. It focuses on the topic of discussion in our social media class a few weeks ago, new influencers. It is worth a look and you will likely laugh a bit at the illustrations depicted. It even includes our good buddy Brian Solis in one comic.

The comic points out the comedy of the ever changing goal of using social media (having the most friends, communicating with the most friends, or the one with the most friends talking about a topic or brand). It even discusses the use of paid Yelp reviews in 2006.

It is important to realize the power of being a influencer. Most of us in this classroom will not achieve that sort of status. Unless we begin being a source of information or known as a reputable source. One way to begin is to look at the Klout Website which calculates a score to represent your influence based on multiple algorithms across multiple social media platforms.

The thing audiences need to be aware of is the power that these influencers have and that now advertisers are paying to get attraction from these influencers.

Strengthen Your Brand Using Someone Else’s Foundation

In Uncategorized on April 5, 2011 at 10:57 pm

I recently started helping my internship build their social media presence. I have been working so hard to build our brand on our own page and never thought about using other bloggers pages for help.

Today, I ran across this blog article discussing tips on how to “get more out of guest blogging.” Nate Riggs, social business strategist, explains the importance and ease of using other blogs as a way to build your brand.

The expression, “don’t reinvent the wheel” came to mind when reading about this topic. Read these tips and get help from fellow bloggers.



SEO Continues to be PR’s Great White Buffalo

In Posts by John Peterson on April 5, 2011 at 10:39 pm
Search Engines of the Web

Search Engines of the Web

I was searching the internet the other day and saw an interesting article about search engine optimization. With previous html experience I thought that I had a basic grasp of it, but oh was I wrong. Search Engine Watch’s article analyzed the myths in the PR field when dealing with Search engine optimization.

From my experience with html I understood the importance of meta tags and key words used within the website’s code, but this article didn’t mention this as being relevant or important at all. Where I have been missing out all these years is the amount good links on the site. Good links make connections across the web and provide ranking systems for search engines. Google sees how things link and drives traffic to websites that they find to be ranked higher or be more relevant.

I never realized the importance of permanent links that don’t go away. Neither did I understand the importance of not just having a consistent communication with just a select few but that it is far more important to obtain constant coverage from new links and sources. I think many PR people also make the mistake covered by question 10. Anymore blogs can be even more important of a contact that a traditional media outlet.

Far more can be learned from this article. I encourage you to look further into it.

Disney and Pixar create a Faux Ad for “Cars 2”

In Uncategorized on April 5, 2011 at 3:58 am

After the highly successful campaign of Toy Story 3, the marketers at Disney and Pixar had to come up with a way to build on that for the new Cars 2 film premiering on June 24, 2011.  Here is a link to the story…

Chris Cantwell, the same guy that created the ads for the Toy Story 3 movie directed a fake used car advertisement which you can view if you go to the link.  The advertisement is for Cars N’ Deals of Emeryville, and shows subtle hints related to the new cars movie.  Besides this viral marketing video, the Disney Pixar company is also using social media to promote the sequel to the highly successful orginal Cars film.  The Disney Pixar YouTube page include the same fake used car advertisement that you see on the link I posted above, as well as a 2 minute clip of the upcoming film.  The company also utilizes Twitter and Facebook and have updated their pages to make Cars the focus of the moment.

I not only found this interesting for the film itself which I’m very excited to see, but for the fact that it shows how effective the use of social media in a company’s campaign can be.  Toy Story 3 hit it big in the box office thanks in part to the efforts Disney and Pixar took to create a social and viral campaign for the film.  Seeing the success of that film, they are again trying to generate as much success for teh sequel to Cars.  What I really found interesting was the how the fake used care advertisement does not clearly point out how it’s related to the Cars 2 film.  I’m interested to see how it in fact does relate to the film when it is release this summer.

Sarah McNiff