Modern Lee Social

Coke isn’t the only company with a big bus…

In Uncategorized on March 29, 2011 at 9:56 pm

Jack in the Box recently created the “Munchie Mobile.” It will travel during the next few months from Orange County to the LA area. Flat screen TVs on the outside display meal options and draw attention to this unique vehicle.

Jack in the Box effectively uses Twitter to market the munchie mobile @jackbox and @munchiemobile. The munchi mobile Twitter features times and locations of the vehicle and also food giveaways to keep people following. People can also request the munchie mobile to come to their events!

What does this mean for social media and PR? Social media is now being used to bring the product directly to the consumer. Not only can consumers use social media to be critical of products and services, but they can use it to get what they want, when they want it! So if you thought PR was fast-paced, think again– because it’s about to be faster! People want products at their fingertips just like they want information at their fingertips.

The  munchie mobile unveils new influencers by giving the product to people who would have never driven to Jack in the Box before. When the product is right there in front of you…how can you miss it? Especially if free food is involved!

However, Solis says to “engage with purpose.” so what, exactly, is the purpose of the munchie mobile?

-Dani Myers


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