Modern Lee Social

Archive for March, 2011|Monthly archive page

Sometimes Sparks Lead to Wildfires

In Posts by John Peterson on March 29, 2011 at 10:48 pm

Students Rush Court Following Win Over Kansas (LG Patterson Photo)

This past week the “new influencers” showed their abilities and power in the college basketball coaching shake up. It’s March Madness and I could careless about what is taking place on the court, I am fascinated by the sideshow going on as colleges are snagging new coaches to lead their teams.

This past week, Coach Mike Anderson of the Missouri Tigers stepped down from his position and took the vacant seat down south at Arkansas. In the past this would have been found  out at the press conference held by Missouri’s athletic director, Mike Alden, last Wednesday. However rumors have been floating around for over a week that Anderson was eyeing the opportunity, even though stating earlier in the month that he hoped to retire as a tiger and promised a championship to the state senate.

Due to social media, the internet knew before Anderson even had time to tell his players that he was leaving. Rumors spread like wildfire from a Twitter post from Chris Lincoln, sports director of KTUL-TV in Tulsa, “reports out of Arkansas say Mizzou coach Mike Anderson to be introduced tomorrow in Fayetteville as Razorbacks new head basketball coach.” This ended up catching much criticism and scolding from the journalism community as well as tiger’s fans but ended up hitting the nail on the head. Many Mizzou fans became aware from a link from a page that over 174,888 people have liked automatically when listing their favorite sports teams on Facebook. The page is not affiliated with the University but still led many people to believe it was. Feeding the fire.

Before you knew it the team resorted to listening to the internet too because it was the quickest way to hear information.

It  came to a point that fans saw the event as Anderson looking for another pay raise that was undeserved. Anderson was allowed to speak with Arkansas by Alden. Now the tigers are hoping to entice a new coach to lead them to a long awaited “Final Four” and hopefully a national championship. In the mean time Mike Anderson became a trending topic on twitter instantly at 7 o’clock when the news broke and by the 9 o’clock press conferences fans nation wide were voicing their ideas for replacements online.

Imagine how this would have occurred without social media? Chris Lincoln is a “new influencer” who not only broke a story but was certain enough to put his name on it a week before anyone else would. “Rumors” are already flying on Matt Painter of Purdue to be meeting with Mizzou, but hey sometimes sparks lead to wildfires and point to the truth.

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Coke isn’t the only company with a big bus…

In Uncategorized on March 29, 2011 at 9:56 pm

Jack in the Box recently created the “Munchie Mobile.” It will travel during the next few months from Orange County to the LA area. Flat screen TVs on the outside display meal options and draw attention to this unique vehicle.

Jack in the Box effectively uses Twitter to market the munchie mobile @jackbox and @munchiemobile. The munchi mobile Twitter features times and locations of the vehicle and also food giveaways to keep people following. People can also request the munchie mobile to come to their events!

What does this mean for social media and PR? Social media is now being used to bring the product directly to the consumer. Not only can consumers use social media to be critical of products and services, but they can use it to get what they want, when they want it! So if you thought PR was fast-paced, think again– because it’s about to be faster! People want products at their fingertips just like they want information at their fingertips.

The  munchie mobile unveils new influencers by giving the product to people who would have never driven to Jack in the Box before. When the product is right there in front of you…how can you miss it? Especially if free food is involved!

However, Solis says to “engage with purpose.” so what, exactly, is the purpose of the munchie mobile?

-Dani Myers

“I’m here live with Chad Ochocinco!”

In Uncategorized on March 29, 2011 at 8:29 pm

Wednesday, March 23rd NFL superstar, Chad Ochocinco arrived in Kansas City. Not for the Kansas City Chiefs as most would expect, but to tryout for Sporting KC, Kansas City’s professional soccer team.

Exciting, yes! But what is more exciting is that my very first press conference ever began with Sporting KC’s head coach Peter Vermes and ended with Chad Ochocinco! I was front and center with fellow bloggers (crouched under the network TV stations huge cameras.) Uncomfortable, again yes, but best seat in the house!

While waiting for press conference to begin I became very aware of who was a blogger and who was a major KC media affiliate. It felt like high school where each click would stick with their own kind.

I was embraced by the bloggers! In talking with them I found out that blogging was only a hobby and they all had their “real” jobs as well. One was even a dietitian.

One blogger was doing a live remote! How cool! I didn’t see any live footage on television stations…

The point of this blog is to 1. brag (haha) and 2. point out that everyone and anyone can now be a reporter!

ES

LOL Used to Mean Little Old Lady?

In Posts by Alli Pflueger on March 29, 2011 at 4:41 pm

The title of this post is a shocky question I asked myself after reading that the Oxford English Dictionary has officially added words that most of us have coined as neologisms. Now the phrases OMG, LOL, and even the ❤ heart symbol has a definition. Looking back at the era of AIM and the beginning of all these lazy abbreviations, one could only joke that some day it would be added to our language. What’s next LMAO? This crazy thing called social media is changing everthing. Our laws and governments are changing and people are beginning to have voices that are heard. Before we know it the Vatican will be tweeting and Congress will be meeting via Skype. During the 1960’s our society was creating a social revelotution against racism and sexism, and also using LOL as an abbreviation for “little old lady”. Now begins a new social revolution, a social media revolution. Now Twitter books will be published, governements will be overpowered, and history books will read “I have a Tweet that one day…”. I do not think that this is the great demise of our human lanuguage, I understand that we have to adapt. It was a bold move my Oxford and it will get criticized for it but its a step in a direction I saw coming.
Graeme Diamond, Principal editor on the Oxford English Dictionary website stated that

“(Initialisms) are quicker to type than the full forms, and (in the case of text messages, or Twitter, for example) they help to say more in media where there is a limit to a number of characters one may use in a single message. OMG and LOL are found outside of electronic contexts, however; in print, and even in spoken use … where there often seems to be a bit more than simple abbreviation going on. The intention is usually to signal an informal, gossipy mode of expression, and perhaps parody the level of unreflective enthusiasm or overstatement that can sometimes appear in online discourse, while at the same time marking oneself as an ‘insider’ au fait with the forms of expression associated with the latest technology.”

I just hope that one day I don’t go to correct my child’s homework and see the word OMG. Well, I don’t want to give you TMI (yes, that was added) check it out yourself at http://www.oed.com/public/latest/latest-update/#new

Celebs Use Fame and Social Media to Help Tsunami Victims

In Posts by Eden Stone on March 15, 2011 at 8:38 pm

Celebrities are turning to social media sites to raise awareness about helping tsunami victims. Some celebrities include Kim Kardashian, Ben Stiller, Taylor Swift, Kanye West, P. Diddy and Charlie Sheen.

These celebs are tweeting their concerns, as well as, donation suggestions and tips from the Red Cross.

In turning to social media to reach their fans they are not only helping tsunami victims they are adding to their celebrity image. They are aware of what is happening in the world and are concerned and passionate about helping. Even with all of the bad press surrounding Charlie Sheen, Kelli Zink reporter for Celebtv.com, commented on his efforts saying, “Turns out, Charlie Sheen hasn’t completely lost his mind.” Sheen is donating money from his ticket sales to his new live video cast to tsunami efforts. Very kind yes, but its all PR.

http://www.starpulse.com/news/Casey_Johnson/2011/03/15/charlie_sheen_and_lady_gaga_lead_celeb

ES

The Most Overlooked Part of PR is Evaluation, Social Media Can Help

In Posts by John Peterson on March 15, 2011 at 5:17 pm

Facebook Insights LogoThrough all of my classes in school one thing has almost always been reiterated, evaluation of your campaign proves if you were successful or not and is many times overlooked or difficult to measure. Social Media has made it possible to change that problem.

Many times bosses want to receive data and solid information coming back from their PR representatives in regards to campaigns. Facts and figures along with additional analysis determine the success of the campaign. Now with the rise of the internet it is possible to run analytics numerous things:

  • How many visits to the site
  • How many repeat visits to the site
  • How long they navigate your site
  • How they found your site
  • and much more

Now those same abilities have been brought to social media. A PR person no longer has to be a web developer to get the feedback on their messages. Facebook has just advanced their analytics program, Insights, to become a real-time metrics provider. Outside of school I am the social media account representative for two small businesses and I noticed the updated abilities when it distributed on March 9.

I now have the ability to post a status, then see the number of impressions that it gets as well as feedback. The account is still in its beginning stages but plans are in order to drive business to them because the owner of the company was excited about the ability for me to export the Insights analytics to Excel and send them to him. For more information on Insight’s new abilities check out Mashable’s Article

Social Media in a Time of Disaster…

In Posts by Sarah McNiff on March 15, 2011 at 4:02 am

With everything going on in Japan right now, you may find it hard to believe that social media would be a concern.  However social media sites are being used to connect people with their loved ones.  The 8.9 magnitude earth quake knocked out electricity sources and nuclear power plants, yet the Internet connection remains mostly unaffected.

Check out…”Social Media Plays Vital Role in Reconnecting Japan Quake Victims With Loved Ones” at http://mashable.com/2011/03/14/internet-intact-japan/.

Social sites such as Facebook, Twitter, MySpace, Google Person Finder and the Red Cross Family Links are being used by Americans to contact their loved ones, and to make their whereabouts and conditions known.  According the article, “the number of tweets from Tokyo topped 1200 per minute” and that was less than an hour after the quake occurred.  “On Friday March 11, 4.5 million status updates by 3.8 million users mentioned the words; ‘Japan’, ‘earthquake’, or ‘tsunami.'” (http://mashable.com/2011/03/14/how-facebook-users-reacted-to-the-japan-earthquake-tsunami-animated-graphic/)

I think this goes to show how social media is growing in our society and becoming a significant communication tool.  Even in times of devastation, this is the source many go to first.  It’s a faster more convenient way to connect with loved ones, especially those that aren’t affected by the devastation directly.

My thoughts and prayers go out to all those affected by this devastating disaster in Japan and the surrounding areas.

 

Your social media personality could get you hired

In Posts by Dani Myers on March 13, 2011 at 11:58 pm

I recently spoke with the HR manager for Barkley during an agency tour. Being a soon-to-be college graduate, I asked her what things I could do to make myself stand apart from other applicants. I also asked her if she suggested I include a personal blog or Web site, which led her to a story about one of Barkley’s recent hires:

Barkley needed someone who was social media savvy and who would match one of their “upbeat” clients. Another co-worker saw Twitter feeds from a young lady who had a very funny and quirky personality in all of her posts. This then led the co-worker to check out her personal blog, which displayed the same energizing personality. Barkley realized she would be the perfect match for one of their clients and offered her a job.

In conclusion, recent graduates should try to increase their social media web presence, as well as decide what kind of “voice” they will have (funny, sarcastic, strictly professional, sincere…). Your “social  media personality” could open up many doors!

How Do You Tame a Client With Tiger Blood?

In Posts by John Peterson on March 2, 2011 at 9:53 pm
Charlie Sheen Twitter Profile Image

Nearly Overnight Sheen Acquires Over 900,000 Twitter Followers"Winning!"

“Winning!”

If you read this in don’t laugh right now you either (A) haven’t heard any of Charlie Sheen’s rants or (B) are a publicist or (C) don’t have a sense of humor.

These past few weeks one of my class’s curriculum at school has been about media training section, and Charlie Sheen’s antics spur me to wonder about a lot of things. First how would any publicist deal with this? How could CBS ever try to put Charlie Sheen on its payroll? Well pretty quickly you realize that with the way Sheen is handling it, almost anyone would quit everything and walk away. Good for him for making a change to sobriety and being there for his kids. However statements like telling your kids that you are a “rock star” and that are proud of what you did, which happened to be “epic”, is ridiculous.

Where am I really going with this is a question that I have been wracking my brain about for a while. Who runs celebrity twitter accounts and Facebook pages? We can tell Sheen is running his Twitter. The use of the hashtag “Tigerblood”, and his own crazy twitpics are confirmations of that. Do actions such as Sheen’s over the past few days make public relations practitioners cringe?

I imagine so. PR Pros should be on their phones right now setting up meetings with their clients to coach them on the use of Social Media as well as traditional media training. There is much to learn and quickly. This isn’t just about entertainment PR. Loose cannons in a corporate atmosphere can negatively affect a business’s bottom line.

Find your staff members or clients with “Tiger Blood” and tame them immediately.

Selling via Social Media

In Posts by Sarah McNiff, Uncategorized on March 1, 2011 at 2:50 am

According to Brian Fetherstonhaugh, the future of selling is social.  Click here to read his entire article, http://www.forbes.com/2010/12/03/future-of-selling-leadership-sales-leadership-ogilvyone.html.

In the era of social media, more and more people are being impacted by the ever-growing tools available.  For instance, it is said that social media is having a huge impact on buying behavior, leading more salespeople to realize that social media is a key to their success.  However, this is creating a problem.  Most companies aren’t adapting to the social media era as quickly as they should be. The article says “68 percent of sales professionals believe the selling process is changing faster than their own organizations are adapting to it.”  With buyers having more control over the selling process than ever before, companies need to be adapting to this technique.  Most companies do not offer their salespeople social media training.  And as the article explains, most companies are steering their salespeople away from this method.

If it’s a key to their success, why are companies pushing salespeople away from the idea of using social media in selling?  Is it the cost? Is it the hassle of training already trained employees?  I think it’s silly that companies are steering their salespeople away from using social media.  Most companies would say to put the buyers’ needs first, and the buyers’ needs are now focused on the idea of social media.  Seems to me that companies are only hurting themselves and setting themselves up for a loss in business.