Modern Lee Social

Progressing to Make Good on an Old Oath

In Posts by John Peterson on February 15, 2011 at 11:10 pm

Ivy Ledbetter Lee wrote a creed, the Declaration of Principles, the first articulation of the concept that public relations practitioners have a public responsibility that extends beyond obligations to the client in 1906.

“This is not a secret press bureau. All our work is done in the open. We aim to supply news. This is not an advertising agency. If you think any of our matter ought properly to go to your business office, do not use it. Our matter is accurate. Further details on any subject treated will be supplied promptly, and any editor will be assisted most carefully in verifying directly any statement of fact. … In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.”

Lee made it simple. We are open, we are accurate, and we supply the truth on subjects that society is concerned in knowing more about. Lee is heralded as the “father of modern public relations” along with Edward Bernays. We believe that the title must be changed. Lee may be the father of public relations, but only of the 1900s, modern public relations have taken on a new form. Social media and new forms of interaction have taken precedent over the press release. There are no longer the presence of media gatekeepers. News is instant, and can be updated 24/7 for all to witness. We are not a dying profession. We are progressing to uphold his creed.

We are Modern Lee Social


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