Modern Lee Social

Engage..

In Uncategorized on February 15, 2011 at 9:45 pm

As the topic of social media is growing more and more popular, it can seem overwhelming.  Figuring out ways to approach the topic of social media in as many as possible isn’t necessarily a breeze to do; however, it’s important to the future of businesses.  As I was reading through the forward of Brian Solis’s book, Engage!, the same idea kept coming up, engagement.  In the forward, Ashton Kutcher explains the idea of new media and how it’s changing the way the business world works.  I think it’s safe to say that social media will be around for a while and is contributing to this so called new media in a big way.  As Kutcher says “Social media is socializing causes and purpose, and inciting nothing short of a revolution in stature and influence, but more importantly, literacy and innovation.” 

I think that is where the idea of engagement comes from.  In order to fulfill those purposes and in turn, benefit the business process, we must engage ourselves into this new media.  Learning how important social media is becoming in the business world is engaging yourself in the process.  Kutcher also says “as we engage, we learn.”  So the more we become engaged in social media, the more we learn and the less overwhelming it will be.

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