Modern Lee Social

Archive for February, 2011|Monthly archive page

The Rise of the Social Consumer

In Posts by Dani Myers, Uncategorized on February 28, 2011 at 2:56 pm

According to an article by Brian Solis, social media enthusiast  http://www.briansolis.com/2011/02/report-in-2011-brands-make-the-pivot-to-pursue-the-social-consumer/:

A recent study showed that social media marketing accounts for 64% of the roles of employees at ad agencies. And as of 2011, marketers plan to increase their usage of social media 75%.  This includes utilizing iPhone apps, video social media and blogging. In fact, 69% of marketers believe that social media is a component of an effective customer relations program.

Why the shift to marketing using social media? The answer is the rise of the social consumer. What is the social consumer? These are people who are actively engaged in using communication tools to speak their mind about products or services. This involves word of mouth and social media for criticism, praise, etc.

However, while many agencies are moving to social media, there is still a lot to learn. Especially concerning using social media strategies and tactics effectively. Social media is ever-changing, and takes a lot of focus and research to utilize it effectively.

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The Social Media takeover

In Posts by Alli Pflueger, Uncategorized on February 23, 2011 at 8:26 pm

The social media world can be an intimidating world to dive into without the right tools. If this ever-changing world doesn’t scare you, then your not using in correctly. Americans on avergae are awake 16.5 hours a day and spend 8.5 hours of it on PC’s and smartphones, which is an hour longer than they actually sleep. This opens a huge gateway for organizations to market themselves to a specific audience. These audinces are grouped into Social technographics, which groups people according to how they use social technology. In other words, it groups people into how the interact with social media. The groups are: creators, critics, collectors, joiners, spectators, inactives. A way to begin your journey into social media would be to categorize yourself and work towards a goal or a goal of your organization. When creating a goal for your social media use, understand that you don’t control content. The only thing you can control is what you listen to, what content you put out, how much you engage your audience, and how involved you are with your social media. If you are worried about having control over content and easy way to do this would be to begin a blog. Yes, blogs are social media. This can be difficult to spark a following from but can be affective when you do. To get your feet wet with social media it would be a good idea to experiment personally then apply professionaly. It can and will get easier the more you practice and the more savvy you are with this great tool the more exposure your organization will get.

If you are looking for updates on news in social media, I suggest visiting http://mashable.com/

Regretted Tweets

In Posts by Eden Stone on February 22, 2011 at 10:15 pm

As celebration ensued in Egypt, CBS correspondent, Lara Logan was attached by a mob of men where she was beaten and sexually assaulted. Nir Rosen, a U.S. journalist takes his thoughts to his twitter page.

The story follows;

http://www.nydailynews.com/news/national/2011/02/16/2011-02-16_nir_rosen_us_journalist_trashes_cbs_lara_logan_on_twitter_after_sexual_assalt_in.html

In an interview with Anderson Cooper, Rosen stated that he felt sad about his actions and that he “was a jerk.”

This is a very public account of not being able to take back what you put on the internet. Twitter can be a great tool if used correctly. Remember what you put out is there for good.  Since Rosen’s tweet he has drawn heavy criticism as well as resigned from his postion at NYU.

Find using social media strategically a bit overwhelming?

In Posts by Dani Myers on February 21, 2011 at 11:43 pm

I am still learning how to not only use Twitter, but to use it strategically and effectively. I have yet to have someone “retweet” any of my tweets, and have decided to ENGAGE in the social media world. So, I researched some quick tips on how to organize by thoughts with regard to social media.

According to Brainzooming in an article titled: 20 Strategies for Making your Solo Social Media Effort More Successful, one tip was very precise and sensible. It said:

“Divide social media time into 3 roughly equal parts.”

Many times when I log into a social media site, I am asking myself, “What the heck should I Tweet about now?” or “There is so much information, I don’t even know where to begin.” Following these three “rules” can help me to organize my thoughts.

1. “Reading and monitoring social media in your topic area.” Whatever topic i want to focus on at the moment, I need to look for specifically that.

2. “Commenting and participating in other people’s sites.” I have decided that every day i will retweet and comment on someone else’s tweet at least once.

3. “Creating content for your own site.” I will create content I feel relates to some of my followers and that might be of vested interest to them. This way, they will pay more attention to what I am saying.

A final thought: “Decide how much time weekly you can invest on social media, and stick with it.” As of right now, I want to Tweet a little every day. This is not specific enough. I need to set a goal and try not to break it.

Spectacular Reaches Far Beyond Venue Doors

In Posts by John Peterson on February 21, 2011 at 10:39 pm
Winter Jam At Sprint Center in KC - Courtesy of Winter Jam's Facebook Page

Winter Jam At Sprint Center in KC - Courtesy of Winter Jam's Facebook Page

How do you want to promote your event? How do you get the public excited about your event? More event organizers should take a look at how Winter Jam Tour Spectacular is keeping up with the new age of public relations.

Using modern social media and promotions 10 christian artists are performing in 47 cities this year. Not only are the performing they are filling seats, all of them. Now this would be pretty understandable, except I’m not talking about filling your high school’s auditorium or at the state fair. I’m talking about The Sprint Center in Kansas City, MO which can hold over 19,000 people. Not many groups can claim to have been able to do that at the Sprint Center, the list would include Elton John, Garth Brooks, Reba McEntire & George Strait. Those are some pretty big names to be compared to. Even stranger is that Winter Jam doesn’t sell tickets online, only at the door, but for the entry fee of 10 dollars the crowd grows quickly and packs the house. Finally all the money goes to the Holt International Charity.

Winter Jam has been discussed frequently on the christian radio stations within the area. That alone could have filled the stadium, but it wasn’t enough for this entourage. The were passionate on spreading the word of their faith and the event.

In order to get engaged with their listeners they created an interactive website. Viewers could find out everything from FAQs to information about upcoming shows, and even the ability to take a banner advertisement and embed it on the viewer’s own web page. They went further by allowing not only a person to see the artists playing but included a sophisticated website where they could listen to their music as well.

Then they did something many have difficulty with, they created Twitter and Facebook pages in which their main focus wasn’t to be advertising. Through Twitter they have over 4,000 followers and on Facebook they have more than 99,000. That is for this year alone. Next year they will have to create a new page. That is publicity that many business owner’s would sell their arm, leg, first-born for. How do they do it?

THEY ENGAGE

At every tour stop they hide VIP passes somewhere nearby the stadium and posts a picture to FB and Twitter, and it’s finders keepers. While in line yesterday I received the tweet on the location. It nearly caused me to go on a mad dash through the crowd, but then I realized if I was beaten to the VIP passes I would lose my spot in line as well. This is only a small gimmick that they have put together.

On February 5th they hosted an event online to do a Q&A with Michael from the band RED on Ustream. The number of viewers spiked instantly and it gave a chance for fans to interact. In the past they have also had live streams with other artists on tour. They also include behind the scenes videos of the artists on tour and shared with their audience moments they would actually care about, their sunday worship.

After every performance they repost and respond to what people are tweeting and posting to them. They aren’t just acting, but reacting. Such as yesterday when the Sprint Center had to turn hundreds if not more people away because it was full. The Winter Jam artists listened and one of the bands, Sidewalk Prophets, went out into the crowd outside and played an acoustic set for everyone who couldn’t get in.

Let’s just say Winter Jam will be around for a very long time, and filling every seat along the way if they keep it up. Others should attempt to follow their lead and even discover the next way to engage their audience. We should all strive to be Modern Lee Social.

Connecting

In Posts by Eden Stone, Uncategorized on February 16, 2011 at 12:09 am

Yahoo News posted on Friday, February 11

As Egyptians celebrated in the streets of Cairo, CNN’s Wolf Blitzer posed a question to activist Wael Ghonim: “First Tunisia, now Egypt, what’s next? ”

Ghonim, a 30-year-old Google executive who became the symbol of the country’s democratic uprising against Hosni Mubarak’s authoritarian regime, replied with two words: “Ask Facebook.”

“I want to meet [Facebook founder] Mark Zuckerberg one day and thank him, actually,” Ghonim said.

http://news.yahoo.com/s/yblog_thecutline/20110211/ts_yblog_thecutline/social-media-plays-role-in-egypt-some-expected-in-iran

Facebook is not only connecting families, long lost friends, new acquaintances, companies to consmers, etc. It has now connected a country.

Progressing to Make Good on an Old Oath

In Posts by John Peterson on February 15, 2011 at 11:10 pm

Ivy Ledbetter Lee wrote a creed, the Declaration of Principles, the first articulation of the concept that public relations practitioners have a public responsibility that extends beyond obligations to the client in 1906.

“This is not a secret press bureau. All our work is done in the open. We aim to supply news. This is not an advertising agency. If you think any of our matter ought properly to go to your business office, do not use it. Our matter is accurate. Further details on any subject treated will be supplied promptly, and any editor will be assisted most carefully in verifying directly any statement of fact. … In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.”

Lee made it simple. We are open, we are accurate, and we supply the truth on subjects that society is concerned in knowing more about. Lee is heralded as the “father of modern public relations” along with Edward Bernays. We believe that the title must be changed. Lee may be the father of public relations, but only of the 1900s, modern public relations have taken on a new form. Social media and new forms of interaction have taken precedent over the press release. There are no longer the presence of media gatekeepers. News is instant, and can be updated 24/7 for all to witness. We are not a dying profession. We are progressing to uphold his creed.

We are Modern Lee Social

How far social media has come…

In Posts by Dani Myers on February 15, 2011 at 11:01 pm

I, personally, find it amaznig how far social media has come in the past couple of years. I took Publicity two years ago at UCM. It was a great class, but we did absolutely nothing with social media. This semester’s publicity class, however, has a class blog and are doing a lot more with promotions regarding social media. Even a year ago I didn’t know what the big fuss was about with Twitter. Now, I can go a couple of hours catching up on Tweets. Where will social media go next year, or even two years down the road? Hmmmm….

Engage..

In Uncategorized on February 15, 2011 at 9:45 pm

As the topic of social media is growing more and more popular, it can seem overwhelming.  Figuring out ways to approach the topic of social media in as many as possible isn’t necessarily a breeze to do; however, it’s important to the future of businesses.  As I was reading through the forward of Brian Solis’s book, Engage!, the same idea kept coming up, engagement.  In the forward, Ashton Kutcher explains the idea of new media and how it’s changing the way the business world works.  I think it’s safe to say that social media will be around for a while and is contributing to this so called new media in a big way.  As Kutcher says “Social media is socializing causes and purpose, and inciting nothing short of a revolution in stature and influence, but more importantly, literacy and innovation.” 

I think that is where the idea of engagement comes from.  In order to fulfill those purposes and in turn, benefit the business process, we must engage ourselves into this new media.  Learning how important social media is becoming in the business world is engaging yourself in the process.  Kutcher also says “as we engage, we learn.”  So the more we become engaged in social media, the more we learn and the less overwhelming it will be.

ModernLeeSocial

In Uncategorized on February 15, 2011 at 4:43 pm

Ivy Ledbetter Lee is considered by some to be the founder of public relations. Social media has taken PR to new heights. ModernLeeSocial.